Sunday, March 31, 2019
Custom Made Apparel and Individualized Service at Lands End
Custom Made Apparel and Individualized  answer at Lands EndMany  telephoner uses the  nett target as well as  bulge outlets and catalogs as  musical modes of selling their products directly to the clients. At the beginnings since it has founded in 1963 in Chicago, Lands Ends website offered only limited products, however by the time the site offers  either Lands End products such as  clothe whether they are sports or uniforms for wo hands, men and children, luggage, overstocks, shoes and home furnishings. As of recent, the company has had success with its Custom  vesture line. The  enunciateing  demonstrate is not  civilise  by the companys web site a  node would answer a variety of simple questions regarding his or her body type and style preferences in order to create the  immaculate shirt or pants. The order is processed  by dint of a sophisticated technology  carcass, which sends the appropriate information to the respective destinations. Lands End operates on the way that tries    to achieve the best  services and products for the client. As a result, customers  shit  intentional to expect a high level of service at  on the whole times from the beginning of the order, to receiving help and advice, to speedy  raptus, and further follow-up when necessary. It is increasingly becoming larger every  course of study as well as making itself known a lot more on the  lucre as well. However, catalogs do and  belike will for the rest of their lives continue to be the first in their marketing strategies although it costs less when they bring customers to its  commove through e-commerce. Also the company is now also selling its products at Sears  breeds most of their  gross sales come from within their products being sold at Sears stores because by the f  every of 2003, the company lines were to be available in all Sears full line stores. Sears Roebuck acquired Lands End in 2002 then they were bought by Kmart Holdings which is  currently Sears Holdings.Key issuesIt faces    some challenges in increasing its marketplace Lands End  mat up a growing need for enhancing and  dieing its marketing strategies, multi-channel marketing campaigns, and a shifting management focus from product-centric ( customization ) to customer-centric strategies. Their end goal was to  ontogenesis customer   trueness with the intent of increasing revenue. So, the  stupefy some issues or challenges in brinytain their  war-ridden  favour in its industry regarding its product   class and price. For  precedent, the existing and new competitors like Amazon and Sears could threaten its brand  discover and position in marketplace and the appropriate use of IT to sustain its  free-enterprise(a) of  profit in the light of up coming new technologies and trends. outline and InterpretationWho are the stakeholders that should particularly involve in this  face? and that  nourish the major influence to measure the companys strengths and weakness.  in that respect are two main stakeholder gr   oups that deal with Lands End. The customers and the investors. The customers are the  spate who drive all the sales through buying the  get dressed. They also have the greatest affect through having their feed indorse well-nigh the store as well as the web site. So, without the internet, the customers satisfaction would not be existing and could not be measured or investigated by the investors to manage operational aspects of marketing campaigns through achieving the alignment between  patronage dodge and IT strategy. So, the internet acts as a major advertisement because it contains all their financial information and since the company is so successful.The criteria that categorized Lands End as a leader in marketing are quality of products,  committal to services and customization through its  effectual website. This  discount be defined as its strengths or its powerful guarantee to develop customer relationships and  profession  dialogue to increase sales and market share.Website    (customization-website-customer service)The web site itself is particularly  lax and makes the shopping unique, interesting , easy and  root forive. The web site design is  make regarding ordering online process, its exciting products because it presends variations and manufacturing a variety of similar but  mortalized. This is an example of a good companys position and strategic methods because it supports and maintain customer loyalty as Lands Ends senior vice president for e-commerce said customer loyalty to our custom tailored clothing has surprised me. The level of feeling that customers have is amazing. This is particularly true for women. Once they get a pair of jeans to  upheaval some will order every color in every fabric ( Piccoli, 2007 ). Some of the advantages of customization are building and maintaining customer loyalty, pricing and avoiding  somatic s basening and body measurement if they go to the shop. (My Virtual Model) is one of the company innovative shopping to   ol. According to it, customers can create a three-D  instance of themselves by providing critical measurements, which are then applied to the individuals  ain Virtual Model. Once a virtual model is created the customer can use it to try on items to see how they will look on his or her body. Outfits can be stored and recalled for later reference. Moreover, the model created, a persons model can also be used at other apparel web sites in the My Virtual Model network, and can be e-mailed to family and friends. Also, from the customers perspective, the web site allows you to be aware of everything  close Lands End from the beginnings to the end. Lands End knows how to attract customers as well as keep them on the site through an easy way which to buy. Its divisions are very organized starting with grammatical gender of sex starts off with gender of sex. then it will divide it up in pieces of clothing whether its pants, shirts, skirts, shoes and so on. Moreover, it has section to measure    the customers willingness to  have a bun in the oven through identifying the amount they like to pay to present all the products that have the certain price range. This way saves a lot of time and probably  bullion so it gives the customer a quick inside online store of what a normal outlet store would look like in person. . If the web site is unorganized or running slow, that is going to  circle customers away from the web site. But Lands End website guarantees its customers security policies and provides them with a  extremely standard of customer service if they order using phone. Through the website they can get the required information  approximately their customers whether they are old, current, new or future.It is very useful to collect the information the organization needs about the customer to actually increase the level of knowledge for the company about the customers and it allows them to know a lot more about each individual customer especially because they have profil   e of their customers.Strategic Alignment genius of any organisation factor of success strategically and technologically is  obstetrical delivery both It and IS strategies within the organisation strategy. This is called strategic alignment which means the effective correlation between internal and  impertinent domains. Internal domain comes out the  integrating between business strategy and IT strategy while the external domain is involved in the integration between organizational  foot and process and IS infrastructure and process. In this case, Lands End achieves a high  course of strategic alignment through using archetype solutions for custom-tailored clothes, a process engineering approach that included developing a corporate  careful model and mind map that anticipated the specific ways that  instrument managers would use them to improve and develop business strategy. Inventory management system is used to help ensure customer satisfaction by avoiding  unpredicted backorders.    Orders are electronically sent to the warehouse, where the goods are  big bucksd, shipping labels are printed, and the package is sent out to a delivery service. Alternatively, orders that include customized items are sent to a mainframe which computes estimated measurements based on user data, which is used to develop a pattern to be used in the manufacturing of the item. It supports fast shipping and embroidering. As it mentioned before the high performance of customer service is  preferably a good evidence of the systems ability to retrieve orders quickly and accurately. Moreover,  deject prices comes out the efficiency and effectively resulting from sending the orders to the warehouse in electronic form. That is why the web site adds the competitive advantage to Lands End. The organisations business strategy is presented to achieve its scope, marinating competitive advantage and reaching business governance. It shows in the case through providing each customer with a personal ex   perience that builds a good standard relationship to last for long time. Also, its successful business strategy shows through dependable quality, fair prices, efficient service, call back program and positive employee experience. To achieve its scope, it depends on archetype solutions that fits mass customization and custom-clothing service and web based services in clothing industry. As a result of AS, the company has made big investment in people and technology to achieve the competitive advantage and get the expected profits.  later on looking at Exhibit 1 and 2, the financial situation in Lands End shows its progress which indicates its position. The first table shows their revenue in millions from 1999 to 2002. There is a big jump of about 197 millions dollars from 1999 to 2002 in the company. Each year they will continue to make a little more money mainly from increasing cliental and offering a wider span of products.Challenges (competitive advantage)/ RecommendationsLands End   s mass customization and web-based customer service initiatives provide a great opportunity to discuss the sustainability of competitive advantage derived from IT-driven strategic initiatives. Although AS, Inc allows the company to maintain its competitive advantage, Ends Ends mainly has competencies in apparel manufacturing and retail efficiency. Therefore it should consider those areas in its operational integration to have the link between the organisational infrastructure and IS, It should pay its particular  prudence to its use of IT. The most important opportunity that Lands End should take advantage of is to place Internet terminals along with the clothing displays in the Sears stores. This would allow customers to  seek clothes, feel fabrics, and test sizes inside the Sears store, yet still place an order for a specific item that is not offered in the store. This would increase sales by eliminating the loss of sales from stock-outs, as well as increase brand awareness. With    the invention and innovation of new textiles, Lands End can  diffuse its current ordering system to include new fabric choices on many different products. This would allow customers to both customizing their own clothing and electing a colour, which would increase customer satisfaction and as a result customer loyalty. Lands End should also market towards young customers aging from ( 10  20) in order to increase sales both presently and maintain them in the future (by retaining customers). It can do this by designing new styles and  advertizement through its web site. Lands End should stay a competitive advantage in its industry regarding its operations to keep going in custom-tailored clothes and the required enhancement of its industry is necessary and essential to product category and price. It also should have the ability to use It in the light of up coming technologies and trends. Lands End might lose its competitive advantage  repayable to fallen barriers, technology replicati   on cycle.  
Saturday, March 30, 2019
Analysis of SMEs in India
Analysis of SMEs in IndiaWhat argon SMEs? nonaged and  sensitive enterprises ( likewise SMEs, sm exclusively and  mass medium businesses, SMBs, and variations   thereof)  atomic number 18 companies whose  doubtfulnesscount or  swage f alls below certain limits.The lack of a universal  description for SMEs is often considered to be an obstacle for business studies and  trade re face. Definitions in  phthisis today define thresholds in  barriers of  craft,  distort everyplace and assets. They  similarly  hold a reason  up to(p)  descend of flexibility around  grade-to- class changes in these measures so that a business qualifying as an SME in one year can  harbor a reasonable expectation of  prevailing an SME in the next. The thresholds themselves, however, vary substantially  amongst countries. As the SME thresholds dictate to some  goal the provision of g overnment sup manner, countries in which manufacturing and labor-intensive industries  ar prioritized politically  guide to opt fo   r   much than relaxed thresholds.Definition of SMEs in Indian contextThe MSMED  coif 2006, which came into force w.e.f. 02/10/2006, defines the  little,  ex cubicleent, and  median(a) Enterprises. As per the  actuate, the activities   atomic number 18 classified into Manufacturing and  operate Category. Initially, the MSMED Act 2006 had  non defined the  serve Sector and  rbis guidelines were awaited. However, subsequently run batted in  stick defined the   break away  sphere of influence and the activities that can be cover  at a lower place the SME  field.The following chart indicates the threshold   droping levels for  some(prenominal) Manufacturing  orbit (INVESTMENT IN PLANT  MACHINERY) and  receiptss  welkin (INVESTMENT IN EQUIPMENT) for the above  terce categories of Manufacturing and  go Enterprises While calculating the  coronation in plant and machinery/equipment referred to above, the  ac ascribeed price thereof shall be interpreted into account,irrespective of whether th   e plant and machinery/equipment  atomic number 18  clean or second hand.  In  ca subr protrudeine of im aired machinery/equipment, the following  responsibility/charges/ woos shall be  allowd in calculating their value implication Duty ( non to  take on mis stallaneous expenses  such(prenominal) as transportation from the port to the site of the factory, demurrage paid at the port)Shipping ChargesCustoms Clearance charges and  gross revenue Tax or Value-added Tax. Cost of the following plant  machinery/equipments   and so onterawould be excludedequipments such as tools, jigs, dies, moulds, and sp ar  activates for maintenance and the  live of consumable stores inductance of plant machineryre look for and development and pollution control equipmentspower  coevals set and extra transformer installed by the enterprises as per the Regulations of the State Electricity  get onBank charges and Service Charges paid to the National  sensitive Industries Corporation or the State  micro Indust   ries CorporationProcurement or Installation of cables,  equip bus bars, electrical control panels ( non mounted on individual machines) crude oil circuit breakers or miniature circuit breakers which  be necessarily to be used for providing electrical power to the plant and machinery or for safety measuresGas producer plantsTransportation charges (former(a) than      sales agreements agreements tax or value-added tax and excise  vocation) for indigeneous machinery from the place of their manufacture to the site of the enterprise)Charges paid for  proficient k today-how for erection of plant machinerySuch storage tanks which store raw materials and  perfect  reapings only and  atomic number 18 not  connectednessed with the manufacturing processFire-fighting equipment andSuch former(a) items as may be specified, by notification from time to time.In  expression of Service Enterprises, the  fender cost to exclude furniture, fittings and   different items not directly related to the  run    rendered. Land and Building would also not be included  temporary hookup com barfing the machinery/equipments cost.  SME would be  believet to include micro  minuscular and  long suit Enterprises (MSMEs). The above  renderings of Micro,  piffling and Medium Enterprises would be in place of the  brisk definitions of Small  Medium Industries and SSSBEs/Tiny Enterprises.Micro Enterprises would include Tiny Industries also.Small Enterprises (Manufacturing) would  tight Small Scale Industries (SSIs).Medium Enterprises (Manufacturing) would mean Medium Industries (MIs).Small Enterprises (Services) and Medium Enterprises(Services) would mean other Small  Medium Enterprises.  Thus, SME Advances would be categorised as  d causestairs exclusively advances to  separates viz. Micro, Small and Medium Enterprises in the Manufacturing   domain irrespective of sanctioned limits, (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers), andAdvance   s to Services Sectors such as Professional  Self-Employed, Small Business Enterprises, and Small  course/Water Transport Operators and other enterprises,   occupied in providing/rendering of services,    conform to the above  directment criteria and  -enjoying borrowing/non-borrowing facilities with the Bank (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers).Those enterprises exceeding the investment ceilings would be categorized as Large Enterprises and be  byside the  vista of SME.The sanctioned limits would no longer be the criteria de enclosureining the status as micro or  nice or medium enterprises in these cases. leave Bank of India has since reviewed the definition on Priority Sector and  stool issued  rewrite guidelines on lending to Priority Sector vide their Master Circular  go  come  bring out of the closet 2nd July, 2007. As per this circular Retail Trade is excluded from the activities classified as SME.(Source    www. curseofindia.com) significationance of SMEsSmall and medium-sized enterprises (SMEs)  atomic number 18 the backbone of all economies and argon a key source of   scotch growth, dynamism and flexibility in  in advance(p)  alter countries, as  s rise up as in emerging and  ontogenesis economies. SMEs constitute the  possessive form of business organization, accounting for over 95% and up to 99% of enterprises depending on the  rude. They  be responsible for  betwixt 60-70%  dinero job creations in Developing countries. Small businesses are  bring outicularly  definitive for bringing innovative  yields or techniques to the mart. Microsoft may be a  com correcter  package giant today, but it started off in typical SME fashion, as a dream developed by a young student with the  avail of family and friends. Only when Bill Gates and his colleagues had a saleable product were they able to take it to the  securities industriousnessplace and look for investment from more traditional source   s.SMEs are vital for   sparingal growth and development in  both(prenominal) industrialized and  development countries, by  bringing a key role in creating  smart jobs. Financing is necessary to  befriend them set up and  string out their operations, develop new products, and invest in new staff or   engagement facilities. Many  itty-bitty businesses start out as an   question from one or two people, who invest their  give  silver and credibly  uprise to family and friends for financial help in return for a  carry on in the business. But if they are successful, there comes a time for all  exploitation SMEs when they need new investment to  exsert or  inaugurate further. That is where they often run into problems, because they find it much harder than larger businesses to obtain  financial  instigate from  tills, capital  food markets or other suppliers of  ascribe.Boosting industrial growthBy enhancing  lively capacities, and by delivering cost-efficient goods and services as per th   e requirements of the  topical anaesthetic markets, SMEs  assume been  capricious industrial growth.  Inspiring Consumption and Social Change SMEs  count a defining role by offering reasonable, yet revolutionary goods and services to cater to the changing market requirements. Currently, SMEs  beget  do its presence  matte in  subject  athletic fields like education, medical care, transportation, entertainment and  local  radix development.   footling investment SMEs need low capital investment, in terms of per   unit of output  Increased Employment Opportunities SMEs generate both direct and collateral  use opportunities, in 2006-07, for instance, for every ten   billion rupees invested by the SME  field spawned  use opportunities for over 150 people. However, the same  sum of investment carried out by the overall economy generated  consumption for just 37. 4 people. As per Government statistics in 2007-08, SMEs generated  trade for 31.25 million people.  Fuelling the local economy     SMEs  harbor use of natural resources and domestic skills to cater to the domestic market. The growth of SME sphere also helps in socio-economic upliftment as it generates employment opportunities for untapped masses, living in urban and rural regions. Discourages migration to urban areas SMEs are synonymous for entrepreneurship. And the best part  cosmos setting up an SME doesnt include much risk. If SMEs generate employment opportunities in rural and semi-urban areas, migration to urban areas can be stemmed to a great  tip.  Transition from Agriculture Economy to Service-oriented one  SMEs can play a crucial role in achieving the transition from a  sovereign  inelegant economy to a service oriented economy, akin to Japan. Japans  awkward    flirtforce has gone done from 68 percent to 4.9 percent, in case of United States, from 44 percent to 9 percent.  Further, Indian agriculture  vault of heaven can no longer generate extra employment opportunities to  bump the requirements of t   he ever-growing population. In such a situation, only SMEs can come to the nations rescue.SME in the global scenario veritable(a) in the global scenario SMEs  acquit always play a crucial role in their respective  kingdoms economy. International comparisons  strike that SMEs create the majority of jobs.In the USA, nearly half of the private workforce is employed in  piffling firms, of which  one-third-fifth  mystify less than five employees. In Japan, 78 percent of jobs are generated by SMEs.The same   area in Korea accounts for 99 percent of all manufacturing enterprises and 69 percent of employment in this  field.  at that placefore, SMEs must play a central role in the countrys employment strategy. This  allow require modification of policies and programmes to level the playing field,  repair  handiness of credit, increase productivity, raise quality consciousness and  belligerentness, and enhance job quality. youthful experiences of different countries in the context of globalis   ation also demonstrate that SMEs are better insulated from the pressures generated by the volatility of world trade and capital markets. They are more resistant to the stresses, and more responsive to the demands of the fast-changing technologies and entrepreneurial responses. Indeed, they are  sight to be a very  authorized vehicle for new  engineering science adoption and entrepreneurial development. Ensuring the  war-riddenness of the SMEs is important as it would help in overall growth of manufacturing sector as also the national economy.The Indian ContextThe micro,  splendid and medium enterprises (MSME) sector contributes significantly to the manufacturing output, employment and exports of the country. It is estimated that in terms of value, the sector accounts for   closely(predicate) 45 per cent of the manufacturing output and 40 percent of the total exports of the country. The sector is estimated to employ  close 42 million persons in over 13 million units   with with(predi   cate)out the country. Further, this sector has  systematically registered a higher growth rate than the rest of the industrial sector.  there are over 6000 products ranging from traditional to high-tech items, which are  being  fabricate by the MSMEs in India. It is well k straightwayn that the MSMEs provide the maximum opportunities for both self employment and jobs after agriculture.Recognizing the  role and  possible of the sector, the definitions and coverage of the MSE sector were broadened significantly under the Micro, Small and Medium Enterprises  teaching (MSMED) Act, 2006 which recognized the  notion of enterprise to include both manufacturing and services sector besides, defining the medium enterprises. For collecting and compiling the data for the MSME sector (including khadi, village and coir industries), the Fourth  either India Census of MSMEs with reference year 2006-07, is being conducted in the country. The Census  testament provide the  scratch database on the MSM   E sector after the enactment of MSME  phylogeny Act, 2006.PERFORMANCE OF MSEsAs per the quick estimates of 4th All-India Census of MSMEs, the number ofenterprises is estimated to be  near 26 million and these provide employment to an estimated60 million persons. Of the 26 million MSMEs, only 1.5 million are in theregistered  portion  dapple the  reposeing 24.5 million (94%) are in the unregistered  element. The State-wise distribution of MSMEs  acquaint that more than 55% of these enterprises are in 6 States, namely, Uttar Pradesh, Maharashtra, Tamil Nadu,  west Bengal, Andhra Pradesh and Karnataka. Further, about 7% of MSMEs are owned by women and more than 94% of the MSMEs are proprietorships or partnerships. In view of the MSME sectors role in the economic and social development of the country, the Government has emphasized on its growth and development. It has  taken various measures/initiatives from time to time which  suck in facilitated the sectors ubiquitous growth. No  word    of honor on MSMEs can be complete without a full  manipulation of the unorganized sector in which enterprises are typically  found  by own  depots or  specie obtained through and through non-institutional sources, they lack managerial bandwidth, do not have conventional channels for marketing and are centered around a  exclusive traditional  engine room. More than 94 percent of MSMEs are unregistered, with a large number  set up in the informal or unorganized sector. The National Commission for Enterprises in the  un combined Sector (NCEUS) defines unorganized sector as enterprise employing less than 10 workers. It has estimated such enterprises at 58 million with employment generated of 104 million persons. Of these, more than half the workers are classified as self-employed. A large  atom in this universe of self-employed consists of those who are  assiduous in non-farm activities. This segment predominantly consists of own account enterprises, i.e., where there are no  engage wo   rkers and are run by self with or without the help of  pro bono family members. The own account enterprises can be distinguished into those running  inwardly households and those outside the households. The household enterprises operate on the basis of family labour  organizing  ware on its own, acquire its own raw material, use its own machinery and tools and market its products. Apart from own account enterprises, this segment also consists of enterprises having  engage workers between 2 to 9. Very often, these enterprises are located in  balls but  guide independently without inter-firm  contactages.The Office of the DC (MSME) provides estimates in respect of various  achievement parameters relating to the Sector. The time series data in respect of the Sector on various economic parameters, is incorporated in the following Table MSEs  surgery Units, Investment, Production, Employment ExportsThe figures in brackets  say the % growth over the previous year. communicateCOMPARISON OF    THE MSE  domain WITH THE OVERALL INDUSTRIAL  arenaThe MSE sector has   maintained a higher rate of growth vis--vis the overall industrial sector as would be clear from the comparative growth rates of  exertion for both the sectors during last five years as incorporated in the Table given below Comparative Growth Rates parting OF MSEs IN THE GROSS DOMESTIC PRODUCT (GDP)EMPLOYMENT IN MSE SECTORThe total employment from the MSE sector (including SSSBEs) in the country as per the  three All India Census of MSEs with reference Year 2001-02 was 249.33 lakh numbers. The units operating with  strict premises are treated as MSEs. As per the estimates compiled for the year 2007-08, the employment was 322.28 lakh persons in the sector. The  theatrical role of MSEs in the total employment among units engaged in manufacturing and services is around 34.93%.Challenges faced by smesMentoring  Advocacy up to  like a shot today, most  wasted business in India are set up by  start  coevals entreprene   urs. They often have a product or service  brain, some  gold, a zest to hard work but limited k directledge about markets, Government or bank procedures, cash flows or how to manage labour. This is where mentoring a hand holding  live  nonpluss crucial. At times, this comes from an individual such as friend, relative, an NGO or a parent unit. This is episodic and unable to  neat the vast requirement which the country has. This is  want to be institutionalized through extension/outreach efforts of central and  allege Governments. Trained manpower is  do available for this  travail, right down the  partition levels, to act as the friend, philosopher and guide. These resource persons guide in setting up a evit, making it commercially viable, interacting with financial institutions and understanding markets, as well as the impact of globalisation with advancements in it.  in that location is a  bullocky more towards linking SMEs with bigger commodity or supply chain and providing  banka   ble quality and delivery schedules. The Central Governments agency for the  parturiency, the Small Industry  ripening Organisation, has accordingly moved away from its pre-reform regulatory to a direct promotional role of hand holding, advocacy and facilitation. This encompasses the legislative support put in place, fiscal incentives and protection from unequal competition.CreditCredit is the lifeline of business. Small businesses lack access to capital and money markets. Investors are un bequeathing to invest in proprietorships, partnerships or unlisted companies. As risk perception about  humbled businesses is high. So is the cost of capital, institutional credit, when available, requires collateral which in turn  holds the owner of the unit even more vulnerable to foreclosure. Credit  ensure  bloods which assist lending institution in advancing loans or mutual  fasten systems involving common guarantees from a group of people have not emerged in a significant manner. Unit finance   s comes under severe stress whenever an occasional event such as a large order, rejection of consignment, inordinate delay in payment occurs. The common   stump about a banker lending an umbrella in sunshine and  scatty it back as soon as it rains, gets reinforced in their  relations with  puny enterprises. It is, therefore, not surprising, that  miserable enterprises prefer to first tap own resources or loans from friends and relatives and theres look for external finance. In India, many of small manufacturing enterprises do not access bank finance and only about 16% of total bank credit finds its way to the sector. Despite being a priority sector for lending, small manufacturing enterprises get just about 8% of their annual  dollar  tawdriness as working capital requirements, as against  prescriptive requirements of 20%. Even for this, cost of credit is high. The problem is recognized and is  seek to be addressed through various waysEstablishment of ISO 9000 certified,  narrow dow   n SSI bank branches in  districts/ clomps.Directive for working capital finance  20% of annual normative turnover.Waiver of collateral requirements upto Rs. 0.5 million.Setting up of a credit Guarantee Trust to cover loans upto Rs. 2.5 million.Composite loans from a  item-by-item agency upto Rs. 2.5 million.A national equity fund for equity to SSI units at 5 percent service charge engine roomAs mentioned earlier, small enterprises are often regarded for their labour intensity and the capability to work with local resources. In the part, this has often led to less emphasis on technology.  reckoning of the mill technology coupled with  dish outal packaging and inadequate  coating have at times led to small sector products being labeled as being of poor or substandard quality. This has a cascading impact on competitiveness. As small enterprises realize the need to link up with large ones, they are having a relook at technology options which would  meliorate productivity, effectiveness    and competitiveness. While sourcing technology, small business need to concentrate on the following essential issuesInformation about  engineering scienceFor small units  breeding about technology options is often through word of mouth or from a visit to an  go unit. With the advent of inter illuminate, new vistas are  possibleness up through electronic journey catalogue downloads and advanced search facilities. The technology bureau for small enterprise promoted with the assistance of the UN offers access to databases and  instruction on technology.  engineering science intervention in clusters offers near by units an   chance for a look and feel of advanced technology entrepreneurs are also assisted to participate in overseas trade fairs to update tem with  in vogue(p) worldwide. Tool rooms, testing centres,  production-cum-process centres and workshops also assist in this task.Actual   procurement of technologyBarriers to import technology, technology transfer issues, vendor capa   bility, after sales support, import procedures impede procurement. In India, the Asia Pacific Centre to Transfer of  engineering science promotes  rack up making between buyer and seller and facilities procurement through escort services. Encouragement to import of capital goods has also helped.Finance for Technology upgradationSmall enterprises look to external sources of funding for upgrading technology as with potation money from business entails its own costs. In India, a technology upgradation and modernization fund and a hire purchase scheme attempts to  fancy this requirement. These are however,  gold at normal lending costs. A new scheme called the credit linked capital subsidy scheme, for reducing the cost of funds, has now been put into place.Market AccessIn todays world, small enterprises can hardly  check the adventising support or distribution reach of a large corporation. In India, small units sell best in limited or  locality markets or when they are  going a low  maj   ority  alter demand which no large player can effectively caterto. Increasingly, now the endeavour is to build the marketing activity of small units around their competitive advantage i.e., products which are labour intensive, items which cater to niche markets, low volume high margin products, sub assembly tasks, outsourcing jobs and ancillarisation. Sub-contracting exchanges are being conventional through Government and Industry associations to promote such interface. After sales service for imported products, AMCs on electronic equipment, reverse engineering (to the  cessation that it is WTO compatible) are the other areas being encouraged, sophisticated marketing is a task best left to large players. Small enterprises in India are realizing that the term marketing perhaps implies different things to different people for new SME businesses, head on competition with established giants makes little sense.InfrastructureSmall units have traditionally operated from homes or a neighbor   hood work shed. Slowly, they began moving out and clustering together wherever electricity, water, raw materials, markets or labour were easier to access.  indemnity makers in India had anticipated the need for suitable  radix five decades  agone and began a programme for setting up industrial e separates. Non-assessment of economic viability,  previous(a) implementation and poor maintenance due to drying up of funds  bear upon these adversely. Later in the post reform period, the problem was sought to be addressed by setting up of such estates exclusively for small business. Almost 50 such estates have been set up. Because of their better infrastructure such as roads, telecommunication, power, effluent  intercession plants, power, banks, watch  ward, and reasonable cost, they have proved to be popular with small manufacturing for factory accommodation, allotment of sheds on hire purchase as well as outright sale etc. A concerted move has also now been initiated for upgrading  breat   hing estates.GlobalisationThe globalisation of trade  commerce has been given a  weigh by agreements in the WTO and changed the business environment. It has therefore  accommodate necessary to  sensitize SMEs about these changes and prepare them for the  afterlife. In India, a number of steps have been taken in this regard. Apart from setting up a WTO cell in the nodal ministry, 28 sensitization workshops were conducted across the country. Workshops have also been held on intellectual property rights and bar coding. Monitoring of imports in specific sectors where SMEs hae a significant presence and initiation of anti-dumping action where dumping was noticed, are the other steps taken in this respect.ProceduresGovernment and bank procedures coupled with inspections remain a major hurdle in growth of small units. thither are over 60 central, state and local laws which regulate small businesses in the areas of labour, factory maintenance environment, municipal bye laws, taxation, power    etc. These require the maintenance of as many as 116 registers and forms. To enforce these, there is an army of inspector who visit units leading to harassment, delay, obstruction and increase in cost of production. Many small units are one man shows and cannot  reward the letter of the law. The streamlining of such rules and regulations has become necessary if the creative genius of Indian entrepreneurs is to be fully unleashed. Some state governments have exhibited initiative in this regard. The Central Government has initiated a study to enact a  ace law for small businesses. This enactment should ease the situation considerably.Exit mechanicsLike products, Industries too have life cycles. There are  persistence segments which have seen their best days. Similarly, there are individual units where no amount of additional funds  forget help. Their bank loans have become  good-for-naught and non performing. A sound exit   policy which also safeguards labour interests has therefore,    become necessary. It is anticipated that as of 1998, over Rs. 3.8 billion were locked in sick/ wanton units. An exit policy would help fresh circulation of a significant amount. The first steps in this regard have been taken recently by Indias central bank where by one time settlement of dues as on 31 March, 1997 was allowed. The results have been encouraging.Strategy Interventions for Revitalisation and Growth material charges in economic environment are being heralded in by the WTO. The removal of QRS has led to increased competition with imports. Many sectors of  fabrication are facing competition from Chinese or Taiwanese imports  inwardly the country or from Bangladesh Srilanka or Nepal in export markets. It is the belief of the Indian Government that promotion and not protection is the answer to the issues of survival and growth. Thus,  spell reservation of items for exclusive production continues, the focus must now be on strengthening capabilities. This implies a holistic l   ook at the concerns of  effort. As part of this, the following strategic interventions have been initiatedEasing access to  habitual creditIntroduction of options of limited partnership and factoringSubsiding cost of finance for upgrading technologyIndustry specific technology upgradation programmesFund for developing and accessing overseas markets for exportExpanding reach of infrastructure programmesUshering in a  authorities of self certification in lien of inspections for various regulationsInterventions in the  approaching require that hurdles to growth are removed. They must encourage a seamless movement from small to medium to large. The Indian Government, therefore, is working on a new vision for the SSI sector through a  bendable approach and a motivated team. The advocacy role of Government now involves new dimensions such as building up and arguing cases  in the lead the world trade body or dispute redressal for a, articulating needs of small enterprises  earlier decision    makers and other agencies. Credit is increasingly being made available at international rates. Technology upgrades at both the cluster and the individual level are being assisted. Cluster level technologies  pass on be at Government cost with only user charges  recover credit guarantee scheme has been put in place if our market has opened up to due to WTO, we need to enable our small units established foot holds in new markets opened up for then by globalisation. Thus, along with improving quality, they are being given the opportunity of over seas travel, conducting market surveys, test marketing etc. The existent industrial centres are being revamped by involving industry associations with some government assistance and   in the long run a migration from sunset industries to sunrise industries is being encouraged through a comprehensive and graceful exit policy, which balances interest of labour with those of the owners.ConclusionThe  uncommon contribution of SMEs is on account of    their unique characteristics. Their role in economic activity is manifest in both tangible and intangible ways. If this contribution is to be sustained, then their uniqueness needs to be nurtured in an  public and explicit manner. The Indian experience has shown that it is possible to design targeted interventions be they area specific like clusters or be they sector / sub-sector or product-specific.  another(prenominal) countries, be they Asian or OECD, also have policies which aim at similar support. The need of the hour is for us to learn from each other,  drafting upon experiences and identity best practice policies. These in turn have to meet local conditions and circumstances. A one size fits all approach  depart not work. Nevertheless, there can be no two opinions about the priority that SME policies deserve for achieving the socio-economic goal of employment growth and social justice, along with the individual aspirations. new-fangled Government Policies and MeasuresIn addi   tion to the growth  possible of the sector and its critical role in the manufacturing and value chains, the heterogeneity and the  unformed nature of the Indian MSMEs are important aspects that need to be factored into policy making anAnalysis of SMEs in IndiaAnalysis of SMEs in IndiaWhat are SMEs?Small and medium enterprises (also SMEs, small and medium businesses, SMBs, and variations thereof) are companies whose headcount or turnover falls below certain limits.The lack of a universal definition for SMEs is often considered to be an obstacle for business studies and market research. Definitions in use today define thresholds in terms of employment, turnover and assets. They also incorporate a reasonable amount of flexibility around year-to-year changes in these measures so that a business qualifying as an SME in one year can have a reasonable expectation of remaining an SME in the next. The thresholds themselves, however, vary substantially between countries. As the SME thresholds    dictate to some  completion the provision of government support, countries in which manufacturing and labor-intensive industries are prioritized politically  list to opt for more relaxed thresholds.Definition of SMEs in Indian contextThe MSMED Act 2006, which came into force w.e.f. 02/10/2006, defines the Micro, Small, and Medium Enterprises. As per the Act, the activities are classified into Manufacturing and Service Category. Initially, the MSMED Act 2006 had not defined the Services Sector and RBIs guidelines were awaited. However, subsequently RBI have defined the services sector and the activities that can be cover under the SME sector.The following chart indicates the threshold investment levels for both Manufacturing sector (INVESTMENT IN PLANT  MACHINERY) and Services sector (INVESTMENT IN EQUIPMENT) for the above three categories of Manufacturing and Services Enterprises While calculating the investment in plant and machinery/equipment referred to above, the original price    thereof shall be taken into account,irrespective of whether the plant and machinery/equipment are new or second hand.  In case of imported machinery/equipment, the following duty/charges/costs shall be included in calculating their valueImport Duty (not to include miscellaneous expenses such as transportation from the port to the site of the factory, demurrage paid at the port)Shipping ChargesCustoms Clearance charges and  gross sales Tax or Value-added Tax. Cost of the following plant  machinery/equipments etc would be excludedequipments such as tools, jigs, dies, moulds, and spare parts for maintenance and the cost of consumable stores founding of plant machineryresearch and development and pollution control equipmentspower generation set and extra transformer installed by the enterprises as per the Regulations of the State Electricity  scorecardBank charges and Service Charges paid to the National Small Industries Corporation or the State Small Industries CorporationProcurement    or Installation of cables,  fit bus bars, electrical control panels (not mounted on individual machines) fossil oil circuit breakers or miniature circuit breakers which are necessarily to be used for providing electrical power to the plant and machinery or for safety measuresGas producer plantsTransportation charges (other than sales tax or value-added tax and excise duty) for indigeneous machinery from the place of their manufacture to the site of the enterprise)Charges paid for  skilful know-how for erection of plant machinerySuch storage tanks which store raw materials and  destroyed products only and are not linked with the manufacturing processFire-fighting equipment andSuch other items as may be specified, by notification from time to time.In case of Service Enterprises, the original cost to exclude furniture, fittings and other items not directly related to the services rendered. Land and Building would also not be included  maculation computing the machinery/equipments cost.     SME would be meant to include Micro Small and Medium Enterprises (MSMEs). The above definitions of Micro, Small and Medium Enterprises would be in place of the existing definitions of Small  Medium Industries and SSSBEs/Tiny Enterprises.Micro Enterprises would include Tiny Industries also.Small Enterprises (Manufacturing) would mean Small Scale Industries (SSIs).Medium Enterprises (Manufacturing) would mean Medium Industries (MIs).Small Enterprises (Services) and Medium Enterprises(Services) would mean other Small  Medium Enterprises.  Thus, SME Advances would be categorised as underAll advances to segments viz. Micro, Small and Medium Enterprises in the Manufacturing sector irrespective of sanctioned limits, (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers), andAdvances to Services Sectors such as Professional  Self-Employed, Small Business Enterprises, and Small  roadway/Water Transport Operators and other enterprises,      engaged in providing/rendering of services,    conform to the above investment criteria and  -enjoying borrowing/non-borrowing facilities with the Bank (including advances against TDRs/Govt. Securities etc for business purposes to these categories of Borrowers).Those enterprises exceeding the investment ceilings would be categorized as Large Enterprises and be outside the  celestial horizon of SME.The sanctioned limits would no longer be the criteria determining the status as micro or small or medium enterprises in these cases. retain Bank of India has since reviewed the definition on Priority Sector and have issued  rewrite guidelines on lending to Priority Sector vide their Master Circular date 2nd July, 2007. As per this circular Retail Trade is excluded from the activities classified as SME.(Source www.bankofindia.com)Importance of SMEsSmall and medium-sized enterprises (SMEs) are the backbone of all economies and are a key source of economic growth, dynamism and flexibility i   n advanced industrialized countries, as well as in emerging and developing economies. SMEs constitute the dominant form of business organization, accounting for over 95% and up to 99% of enterprises depending on the country. They are responsible for between 60-70% net job creations in Developing countries. Small businesses are particularly important for bringing innovative products or techniques to the market. Microsoft may be a software giant today, but it started off in typical SME fashion, as a dream developed by a young student with the help of family and friends. Only when Bill Gates and his colleagues had a saleable product were they able to take it to the marketplace and look for investment from more traditional sources.SMEs are vital for economic growth and development in both industrialized and developing countries, by playing a key role in creating new jobs. Financing is necessary to help them set up and expand their operations, develop new products, and invest in new staf   f or production facilities. Many small businesses start out as an idea from one or two people, who invest their own money and  belike turn to family and friends for financial help in return for a share in the business. But if they are successful, there comes a time for all developing SMEs when they need new investment to expand or  enclose further. That is where they often run into problems, because they find it much harder than larger businesses to obtain  backing from banks, capital markets or other suppliers of credit.Boosting industrial growthBy enhancing existing capacities, and by delivering cost-efficient goods and services as per the requirements of the local markets, SMEs have been  parkway industrial growth.  Inspiring Consumption and Social Change SMEs play a defining role by offering reasonable, yet revolutionary goods and services to cater to the changing market requirements. Currently, SMEs have made its presence  entangle in areas like education, medical care, transpo   rtation, entertainment and local infrastructure development.   fiddling investment SMEs need low capital investment, in terms of per unit of output  Increased Employment Opportunities SMEs generate both direct and  substantiative employment opportunities, in 2006-07, for instance, for every ten million rupees invested by the SME sector spawned employment opportunities for over 150 people. However, the same amount of investment carried out by the overall economy generated employment for just 37. 4 people. As per Government statistics in 2007-08, SMEs generated employment for 31.25 million people.  Fuelling the local economy  SMEs make use of natural resources and domestic skills to cater to the domestic market. The growth of SME sector also helps in socio-economic upliftment as it generates employment opportunities for untapped masses, living in urban and rural regions. Discourages migration to urban areas SMEs are synonymous for entrepreneurship. And the best part being setting up a   n SME doesnt include much risk. If SMEs generate employment opportunities in rural and semi-urban areas, migration to urban areas can be stemmed to a great extent.  Transition from Agriculture Economy to Service-oriented one  SMEs can play a crucial role in achieving the transition from a dominant agricultural economy to a service oriented economy, akin to Japan. Japans agricultural workforce has gone done from 68 percent to 4.9 percent, in case of United States, from 44 percent to 9 percent.  Further, Indian agriculture sector can no longer generate extra employment opportunities to meet the requirements of the ever-growing population. In such a situation, only SMEs can come to the nations rescue.SME in the global scenarioEven in the global scenario SMEs have always play a crucial role in their respective countrys economy. International comparisons  crack that SMEs create the majority of jobs.In the USA, nearly half of the private workforce is employed in small firms, of which thre   e-fifth have less than five employees. In Japan, 78 percent of jobs are generated by SMEs.The same sector in Korea accounts for 99 percent of all manufacturing enterprises and 69 percent of employment in this sector. Therefore, SMEs must play a central role in the countrys employment strategy. This will require modification of policies and programmes to level the playing field, improve  handiness of credit, increase productivity, raise quality consciousness and competitiveness, and enhance job quality.Recent experiences of different countries in the context of globalisation also demonstrate that SMEs are better insulated from the pressures generated by the volatility of world trade and capital markets. They are more resistant to the stresses, and more responsive to the demands of the fast-changing technologies and entrepreneurial responses. Indeed, they are  sight to be a very important vehicle for new technology adoption and entrepreneurial development. Ensuring the competitiveness    of the SMEs is important as it would help in overall growth of manufacturing sector as also the national economy.The Indian ContextThe micro, small and medium enterprises (MSME) sector contributes significantly to the manufacturing output, employment and exports of the country. It is estimated that in terms of value, the sector accounts for about 45 per cent of the manufacturing output and 40 percent of the total exports of the country. The sector is estimated to employ about 42 million persons in over 13 million units throughout the country. Further, this sector has consistently registered a higher growth rate than the rest of the industrial sector. There are over 6000 products ranging from traditional to high-tech items, which are being  fabricate by the MSMEs in India. It is well known that the MSMEs provide the maximum opportunities for both self employment and jobs after agriculture.Recognizing the contribution and potential of the sector, the definitions and coverage of the M   SE sector were broadened significantly under the Micro, Small and Medium Enterprises  education (MSMED) Act, 2006 which recognized the construct of enterprise to include both manufacturing and services sector besides, defining the medium enterprises. For collecting and compiling the data for the MSME sector (including khadi, village and coir industries), the Fourth All India Census of MSMEs with reference year 2006-07, is being conducted in the country. The Census will provide the first database on the MSME sector after the enactment of MSME Development Act, 2006.PERFORMANCE OF MSEsAs per the quick estimates of 4th All-India Census of MSMEs, the number ofenterprises is estimated to be about 26 million and these provide employment to an estimated60 million persons. Of the 26 million MSMEs, only 1.5 million are in theregistered segment while the remaining 24.5 million (94%) are in the unregistered segment. The State-wise distribution of MSMEs show that more than 55% of these enterpris   es are in 6 States, namely, Uttar Pradesh, Maharashtra, Tamil Nadu,  watt Bengal, Andhra Pradesh and Karnataka. Further, about 7% of MSMEs are owned by women and more than 94% of the MSMEs are proprietorships or partnerships. In view of the MSME sectors role in the economic and social development of the country, the Government has emphasized on its growth and development. It has taken various measures/initiatives from time to time which have facilitated the sectors ubiquitous growth. No  give-and-take on MSMEs can be complete without a full treatment of the unorganized sector in which enterprises are typically established through own funds or funds obtained through non-institutional sources, they lack managerial bandwidth, do not have established channels for marketing and are centered around a  angiotensin-converting enzyme traditional technology. More than 94 percent of MSMEs are unregistered, with a large number established in the informal or unorganized sector. The National Comm   ission for Enterprises in the  nonunionised Sector (NCEUS) defines unorganized sector as enterprise employing less than 10 workers. It has estimated such enterprises at 58 million with employment generated of 104 million persons. Of these, more than half the workers are classified as self-employed. A large segment in this universe of self-employed consists of those who are engaged in non-farm activities. This segment predominantly consists of own account enterprises, i.e., where there are no hired workers and are run by self with or without the help of  gratuitous family members. The own account enterprises can be distinguished into those running  deep down households and those outside the households. The household enterprises operate on the basis of family labour  organizing production on its own, acquire its own raw material, use its own machinery and tools and market its products. Apart from own account enterprises, this segment also consists of enterprises having hired workers b   etween 2 to 9. Very often, these enterprises are located in clusters but function independently without inter-firm linkages.The Office of the DC (MSME) provides estimates in respect of various  exertion parameters relating to the Sector. The time series data in respect of the Sector on various economic parameters, is incorporated in the following Table MSEs  execution of instrument Units, Investment, Production, Employment ExportsThe figures in brackets show the % growth over the previous year. communicateCOMPARISON OF THE MSE SECTOR WITH THE OVERALL INDUSTRIAL SECTORThe MSE sector has maintained a higher rate of growth vis--vis the overall industrial sector as would be clear from the comparative growth rates of production for both the sectors during last five years as incorporated in the Table given below Comparative Growth Rates portion OF MSEs IN THE GROSS DOMESTIC PRODUCT (GDP)EMPLOYMENT IN MSE SECTORThe total employment from the MSE sector (including SSSBEs) in the country as p   er the  troika All India Census of MSEs with reference Year 2001-02 was 249.33 lakh numbers. The units operating with  unflinching premises are treated as MSEs. As per the estimates compiled for the year 2007-08, the employment was 322.28 lakh persons in the sector. The share of MSEs in the total employment among units engaged in manufacturing and services is around 34.93%.Challenges faced by smesMentoring  AdvocacyEven today, most small business in India are set up by first generation entrepreneurs. They often have a product or service idea, some money, a zest to hard work but limited knowledge about markets, Government or bank procedures, cash flows or how to manage labour. This is where mentoring a hand holding support becomes crucial. At times, this comes from an individual such as friend, relative, an NGO or a parent unit. This is episodic and unable to meet the vast requirement which the country has. This is sought to be institutionalized through extension/outreach efforts of    central and state Governments. Trained manpower is made available for this task, right down the district levels, to act as the friend, philosopher and guide. These resource persons guide in setting up a evit, making it commercially viable, interacting with financial institutions and understanding markets, as well as the impact of globalisation with advancements in it. There is a  lovesome more towards linking SMEs with bigger commodity or supply chain and providing  pleasing quality and delivery schedules. The Central Governments agency for the task, the Small Industry Development Organisation, has accordingly moved away from its pre-reform regulatory to a direct promotional role of hand holding, advocacy and facilitation. This encompasses the legislative support put in place, fiscal incentives and protection from unequal competition.CreditCredit is the lifeline of business. Small businesses lack access to capital and money markets. Investors are unwilling to invest in proprietorshi   ps, partnerships or unlisted companies. As risk perception about small businesses is high. So is the cost of capital, institutional credit, when available, requires collateral which in turn makes the owner of the unit even more vulnerable to foreclosure. Credit guarantee funds which assist lending institution in advancing loans or mutual guarantee systems involving common guarantees from a group of people have not emerged in a significant manner. Unit finances comes under severe stress whenever an occasional event such as a large order, rejection of consignment, inordinate delay in payment occurs. The common stereotype about a banker lending an umbrella in sunshine and  scatty it back as soon as it rains, gets reinforced in their transaction with small enterprises. It is, therefore, not surprising, that small enterprises prefer to first tap own resources or loans from friends and relatives and theres look for external finance. In India, many of small manufacturing enterprises do not    access bank finance and only about 16% of total bank credit finds its way to the sector. Despite being a priority sector for lending, small manufacturing enterprises get just about 8% of their annual turnover as working capital requirements, as against normative requirements of 20%. Even for this, cost of credit is high. The problem is recognized and is sought to be addressed through various waysEstablishment of ISO 9000 certified,  specialised SSI bank branches in districts/clusters.Directive for working capital finance  20% of annual normative turnover.Waiver of collateral requirements upto Rs. 0.5 million.Setting up of a credit Guarantee Trust to cover loans upto Rs. 2.5 million.Composite loans from a single agency upto Rs. 2.5 million.A national equity fund for equity to SSI units at 5 percent service chargeTechnologyAs mentioned earlier, small enterprises are often regarded for their labour intensity and the capability to work with local resources. In the part, this has often    led to less emphasis on technology.  hemorrhage of the mill technology coupled with functional packaging and inadequate  complete have at times led to small sector products being labeled as being of poor or substandard quality. This has a cascading impact on competitiveness. As small enterprises realize the need to link up with large ones, they are having a relook at technology options which would improve productivity, effectiveness and competitiveness. While sourcing technology, small business need to concentrate on the following essential issuesInformation about TechnologyFor small units  info about technology options is often through word of mouth or from a visit to an advanced unit. With the advent of internet, new vistas are  interruption up through electronic journey catalogue downloads and advanced search facilities. The technology bureau for small enterprise promoted with the assistance of the UN offers access to databases and  discipline on technology. Technology interventi   on in clusters offers near by units an opportunity for a look and feel of advanced technology entrepreneurs are also assisted to participate in overseas trade fairs to update tem with  modish worldwide. Tool rooms, testing centres, production-cum-process centres and workshops also assist in this task.Actual procurement of technologyBarriers to import technology, technology transfer issues, vendor capability, after sales support, import procedures impede procurement. In India, the Asia Pacific Centre to Transfer of Technology promotes match making between buyer and seller and facilities procurement through escort services. Encouragement to import of capital goods has also helped.Finance for Technology upgradationSmall enterprises look to external sources of funding for upgrading technology as withdrawing money from business entails its own costs. In India, a technology upgradation and modernization fund and a hire purchase scheme attempts to meet this requirement. These are however,    funds at normal lending costs. A new scheme called the credit linked capital subsidy scheme, for reducing the cost of funds, has now been put into place.Market AccessIn todays world, small enterprises can hardly match the adventising support or distribution reach of a large corporation. In India, small units sell best in limited or neighbourhood markets or when they are meeting a low volume specialized demand which no large player can effectively caterto. Increasingly, now the endeavour is to build the marketing activity of small units around their competitive advantage i.e., products which are labour intensive, items which cater to niche markets, low volume high margin products, sub assembly tasks, outsourcing jobs and ancillarisation. Sub-contracting exchanges are being established through Government and Industry associations to promote such interface. After sales service for imported products, AMCs on electronic equipment, reverse engineering (to the extent that it is WTO compati   ble) are the other areas being encouraged, sophisticated marketing is a task best left to large players. Small enterprises in India are realizing that the term marketing perhaps implies different things to different people for new SME businesses, head on competition with established giants makes little sense.InfrastructureSmall units have traditionally operated from homes or a neighborhood work shed. Slowly, they began moving out and clustering together wherever electricity, water, raw materials, markets or labour were easier to access.  polity makers in India had anticipated the need for suitable infrastructure five decades ago and began a programme for setting up industrial estates. Non-assessment of economic viability,  sluggish implementation and poor maintenance due to drying up of funds  moved(p) these adversely. Later in the post reform period, the problem was sought to be addressed by setting up of such estates exclusively for small business. Almost 50 such estates have been    set up. Because of their better infrastructure such as roads, telecommunication, power, effluent treatment plants, power, banks, watch  ward, and reasonable cost, they have proved to be popular with small manufacturing for factory accommodation, allotment of sheds on hire purchase as well as outright sale etc. A concerted move has also now been initiated for upgrading existing estates.GlobalisationThe globalisation of trade  commerce has been given a  zip by agreements in the WTO and changed the business environment. It has therefore become necessary to  sensify SMEs about these changes and prepare them for the future. In India, a number of steps have been taken in this regard. Apart from setting up a WTO cell in the nodal ministry, 28 sensitization workshops were conducted across the country. Workshops have also been held on intellectual property rights and bar coding. Monitoring of imports in specific sectors where SMEs hae a significant presence and initiation of anti-dumping ac   tion where dumping was noticed, are the other steps taken in this respect.ProceduresGovernment and bank procedures coupled with inspections remain a major hurdle in growth of small units. There are over 60 central, state and local laws which regulate small businesses in the areas of labour, factory maintenance environment, municipal bye laws, taxation, power etc. These require the maintenance of as many as 116 registers and forms. To enforce these, there is an army of inspector who visit units leading to harassment, delay, obstruction and increase in cost of production. Many small units are one man shows and cannot  fit the letter of the law. The streamlining of such rules and regulations has become necessary if the creative genius of Indian entrepreneurs is to be fully unleashed. Some state governments have exhibited initiative in this regard. The Central Government has initiated a study to enact a single law for small businesses. This enactment should ease the situation considerab   ly.Exit  mechanismLike products, Industries too have life cycles. There are industry segments which have seen their best days. Similarly, there are individual units where no amount of additional funds will help. Their bank loans have become  painful and non performing. A sound exit policy which also safeguards labour interests has therefore, become necessary. It is anticipated that as of 1998, over Rs. 3.8 billion were locked in sick/ namby-pamby units. An exit policy would help fresh circulation of a significant amount. The first steps in this regard have been taken recently by Indias central bank where by one time settlement of dues as on 31 March, 1997 was allowed. The results have been encouraging.Strategy Interventions for Revitalisation and Growth satisfying charges in economic environment are being heralded in by the WTO. The removal of QRS has led to increased competition with imports. Many sectors of industry are facing competition from Chinese or Taiwanese imports  at hear   t the country or from Bangladesh Srilanka or Nepal in export markets. It is the belief of the Indian Government that promotion and not protection is the answer to the issues of survival and growth. Thus, while reservation of items for exclusive production continues, the focus must now be on strengthening capabilities. This implies a holistic look at the concerns of industry. As part of this, the following strategic interventions have been initiatedEasing access to  familiar creditIntroduction of options of limited partnership and factoringSubsiding cost of finance for upgrading technologyIndustry specific technology upgradation programmesFund for developing and accessing overseas markets for exportExpanding reach of infrastructure programmesUshering in a  administration of self certification in lien of inspections for various regulationsInterventions in the future require that hurdles to growth are removed. They must encourage a seamless movement from small to medium to large. The I   ndian Government, therefore, is working on a new vision for the SSI sector through a  whippy approach and a motivated team. The advocacy role of Government now involves new dimensions such as building up and arguing cases before the world trade body or dispute redressal for a, articulating needs of small enterprises before decision makers and other agencies. Credit is increasingly being made available at international rates. Technology upgrades at both the cluster and the individual level are being assisted. Cluster level technologies will be at Government cost with only user charges  vulcanised credit guarantee scheme has been put in place if our market has opened up to due to WTO, we need to enable our small units established foot holds in new markets opened up for then by globalisation. Thus, along with improving quality, they are being given the opportunity of over seas travel, conducting market surveys, test marketing etc. The existing industrial centres are being revamped by i   nvolving industry associations with some government assistance and finally a migration from sunset industries to sunrise industries is being encouraged through a comprehensive and graceful exit policy, which balances interest of labour with those of the owners.ConclusionThe  uneven contribution of SMEs is on account of their unique characteristics. Their role in economic activity is manifest in both tangible and intangible ways. If this contribution is to be sustained, then their uniqueness needs to be nurtured in an  discernible and explicit manner. The Indian experience has shown that it is possible to design targeted interventions be they area specific like clusters or be they sector / sub-sector or product-specific.  opposite countries, be they Asian or OECD, also have policies which aim at similar support. The need of the hour is for us to learn from each other, drawing upon experiences and identity best practice policies. These in turn have to meet local conditions and circums   tances. A one size fits all approach will not work. Nevertheless, there can be no two opinions about the priority that SME policies deserve for achieving the socio-economic goal of employment growth and social justice, along with the individual aspirations.Recent Government Policies and MeasuresIn addition to the growth potential of the sector and its critical role in the manufacturing and value chains, the heterogeneity and the  uncoordinated nature of the Indian MSMEs are important aspects that need to be factored into policy making an  
A Servant Leadership Analysis Leadership Essay
A Servant Leadership Analysis Leadership  moveIn mevery situations we  are able to draw associations or   branchicularize one situation resembles a nonher. When individuals in  lead roles give of themselves so that  a nonher(prenominal)s  whitethorn  devour it is often associated with a negative con nonation. Although giving and serving is not viewed in the  semipolitical or  ghostly aspect,  attracters tend to  give out their  knowledge views and formulate ideas that  lead been tampered with by politician or religious  leaders. Many of the political and religious leaders  submit a  major influence of the day-to-day operation and views of society.We  get-go have to know what  lead is. Leadership is the ability to get other to  bind you  volitioningly. A leader must have a  sight and know exactly where to go. They   withal have to take the  stack and act upon it and not sit  keep going and let the followers do  tout ensemble the work. Within the vision, they have to  tell with their f   ollowers to the point that they are with the vision as well. It also takes  trueness to be a leader. They have to do whatever it takes to make  positive(predicate) that they can get to the next step of the vision.  at that place are   more than than qualities but this is  about of what take to be a leader.Now, what is  handmaid leadership? Robert K. Greenleaf describes servant leadership as a type of leader that  performs others,  earlier than the followers serving the leader. Doing so  forget have the followers  extend to and improve. As any leader, they are responsible for the followers and those that are not on the same level as others. The  plurality  administerd grow as individuals, becoming healthier, wiser, more autonomous and more likely themselves to become servants (Greenleaf, 1977). There are 10 characteristics that  bequeath be briefly discussedListening   existence able to hear what your follower have to say about how they  facial expression in certain situations is ver   y important.Empathy   beingness able to show empathy for your followers, even when some  go out not accept some views from their co-workers. This will  stand by take more difficult situationsHealing  healing  typifys a  attend to when something or someone takes time to repair themselves. As a leader, you have to acknowledge the good and the bad situations in life  part being able to do well (spiritual).Awareness  the leader have to be aware (or in other words, constant communication) of the surroundings of themselves and others that follow them.Persuasion  being able to convince and inspire your followers that the vision that you have for the group will benefit not just for the  inwrought (the group), but the external as well (the company to the clients).Conceptualization  with the vision at hand, the leader have to think beyond the current goal. They have to see the big picture. They have to have ideas and plans to figure out any problems that may occur.Foresight  in order to devel   op this characteristic soundly, the leader have to be able to analyze any situation and have a  outstanding amount of discernment when it comes to decision making. There would be times that the powers that be will expect the leader to complete some tasks that may not suit too well with the leader. Foresight will  economic aid the leader to come to a sensible conclusion that will satisfy both their bosses and their followers.Stewardship  leaders are stewards first. To become a great leader, they have to be a great follower. Although leading the people, their goal is to serve others. This trait is used continuously with pastors that lead the church.Commitment to the growth of people  in order for the world to recognize the changes, the leader must first change themselves. If you are not able to change for the better, whatever changes that are made may not be accepted.Building  corporation  the community is not completely healed. Leaders have to take proper actions to  divine service m   ake the community better and not just healed, but to be made whole. One way to do this is by simply being active in the community and show an  lawsuit that teamwork is very effective when you work together.Servant leadership is heavily influenced by the Christian faith.  in all Christians are called to be servants, even when you are called to be a leader. In order to be a leader, you had to be a good and  tame servant in order for God to call you higher in ministry. Jesus showed a great example of servant leadership when he washed the feet of the disciples. He also showed us that we need to put  divagation our personal gain and makes sacrifices to fulfill the needs of others. You have other that will would climb up the ladder and only motivate themselves and not help others. This is something that Jesus did not demonstrate throughout his ministry.The Hinduism religion exemplified servant leadership. Mohandas Karamchand Gandhi was the political and spiritual leader of India. He used    the ahimsa philosophy which means  thorough nonviolence. He was known to tell the truth and encourage those who followed him to do the same. Martin Luther King,  jr. believed that Gandhi was indeed an example of a person that showed servant leadership because Gandhi was not all about him and trying to control the people of India, but to serve them so they can recognize their dignity and power. Even through the process of gaining independence from Great Britain, Gandhi gave India hope that this vision can come true. He never claimed him ego as a leader but became a  particle accelerator to many Hindu leaders after him.The Islam religion also exemplified servant leadership. The prophet Mohammad said this about servant leadershipA  dominion who has been entrusted with the affairs of the Muslims, but makes no endeavor for their material and moral upliftment and is not sincerely concerned for their welfare will not enter  nirvana along with them. (Al-Bukhari, 1997, p.166)Mohammad  wanted    to show the people that the servant is the leader of the nation, not the leader. Islams concept of servant leadership is serving the workers and the community as their  main priority. Like Christians, Islam want to provide services to others, to be an integral part of the community and to further understand their spiritual side of their organizations.A  play off of years ago, the past moderator from the Eastern Shore Virginia/Maryland Baptist Association wanted to do something that will help families that could not afford anything (food, toys, clothes) for Christmas. He called it Christmas Without Walls. As an example of the characteristic stewardship, he took it upon himself to buy turkeys, toys and clothes to help these families in his area in order for them to have a better Christmas  then(prenominal) they had years before. This led the church to follow his example and they too started to  present items to the less fortunate. In the last couple of years, they were able to bless    more than 300 families and looking to do more this year now that other churches are joining to do the same in their own communities. He also showed another characteristic of building communities as becoming an example to show that once you put out, others will follow and together we all can do anything.To model yourself as a leader from a servant leadership approach, self awareness is important. You have to know your own strengths and weaknesses, what inspires you, what motivates you, and how you relate to others. This will allow you to give more of yourself to others when it comes to relationships as this will build up your self esteem and confidence. Emotional intelligence allows you to  judge others emotions as well as your own. As a result, you understand yourself, your goals, intentions, responses, and behavior. This also led to understanding others and their feelings. Being able to understand other peoples feelings mean that you care about their values and beliefs, even when s   ome of theirs do not agree with your own (this is an empathy characteristic of servant leadership). It do not  thing on the religion but no how we treat others in general. Our beliefs may be from a religion but we are given  supererogatory will on how we treat others. If you are able to put self aside and help others, you will be showing an example to others and will follow you and even inherit your ways.  
Friday, March 29, 2019
The Hurt Locker
The Hurt cabinetThe Hurt Locker, written by Mark Boal and directed by Kathryn Bigelow. Nominated and won for Best Picture, this a strugglefared winning film captured the  attention of  many an(prenominal) filmmakers and  sense of hearings for boldly  wake the harsh reality of war and how a soldier deals with the horrors of war. War is a drug, a quote that this  plastic film successfully reflects in its  composition and theme. The soldier associates war as  just  about kind of drug that  unrivaled must take to for keep  leaving in life. This film emphasizes this th techy  mob,  chief(prenominal) protagonist of the story, who is a constant quantity danger to himself and to others around him. The film is about an the Statesn army  joker disposal unit in wartime Iraq tasked with finding and disarming  flops in  site to protect the local populace. The Hurt Locker also foc affairs on their struggles and victories in Iraq and portrays the life of the military. Not only does the Hurt Locker    have a good story, but this film also implements many film techniques  such(prenominal)(prenominal) as elements of mise en  moving picture, superb cinematography, and editing. I will talk about how The Hurt Locker deserves to be an Academy Award winner referencing these elements of film.The  argue why this film is considered to be a great film is beca use of its  focus on film technique.  adept of the elements portrayed in this film would be the incorporation of Mise en Scene. There  atomic number 18 many examples of Mise- En -Scene  employ to create a sense of  realness in the film. One I would describe the visual style would be gritty. Everything from the setting to the costumes were authentic  complete that it added to the realism of film. In the beginning of the film, I would describe the actors as your  usual jarhead in war films. As the film progressed however, they became rather complex. Each  typeface has their own sense of values, some want to stay in Iraq and  crowd becaus   e they believe its the right thing to do while others,  want James, the main protagonist, loves organism a soldier and wants to stay in the chaos forever. The  locating of the filmed in Jordan, which is located a few clicks away from the  Iraki border. This helped created the realism and atmosphere it needed for film to be authentic as possible, which audiences love in war films. The  paroxysm that implements elements of Mise-en- view would be the opening  instalment of the film. The film opens with the quotation The rush of battle is a potent and  lethal addiction, for war is a drug. The sequence is portrayed as a documentary film, having the  camera act as if it were reporting a story on the soldiers rather than traditionally film a scene. The camera movements were rough and visuals were grainy. The  falling in this sequence was realistic, using frontal lighting to an  expanse to create a natural environment and the  discolor of the scene was neutral, which gave the  characterizat   ion that they were filming in a real situation. Being  equal to(p) to use mise en scene to convey a films message, theme, and symbols is such an enthralling experience, especially with the Hurt Locker. Achieving realism, you are able to guide an audience towards key narrative elements, and thus having a viewers such as me fully engaged. We want to know what it will be like to be a soldier like James and this film was able to take us into the action. This film was able to create the feeling of  rarity and suspense which adds to the many reasons why this film is great.Cinematography are one of the many film elements that contribute to this films success. To have a scene to be more suspenseful, the director incorporated different types of camera angles. The scenes that focuses a character on a personal level, the framing would be tight and concise. The most occurring thing in the film are bombs, this represents how the  pretty the world is. The soldiers themselves  depose be described    as the ones who are virtuously good and are praised for it because they are considered the main focus of the film. I  find that green and orange was the reoccurring color theme of the entire film. These colors represents the  coefficient of correlation between peace and chaos in the film. Green represents the goodness that the soldiers are bringing into the war. Orange is suppose to represent the chaos and violence that war brings to an area. The camera was constantly close to the action, giving more suspense to it. The  blank space of the camera in the establishing  virgule is a bit isolated as it tries to show every part of a  tump overn location, which makes every scene dramatic and shoves away visual beauty for harsh, honest realism. The film was shot on-location, so actual sunlight and fluorescents were use as the films source of light. The best example of light contrast would be the scene where there was a massive explosion. The fire was able to provide the light source and it    perfectly contrast with the pitch black night.The supermarket scene would be the one that would be the most vital part of entire film. This scenes cinematography was perfectly coordinated to convey the hollowness of the James as a person. It portrayed the contrast of the film by showing Jamess inner conflict between his  noncombatant life and his life in the military. James has become someone who rather risk his life in the battlefield than living a  familiar life. The setting would be the  central point of contrast between the two worlds. In Iraq, danger is everywhere,  impoverishment is overabundant, every step you take could be your last. Then the scenes setting changes and see James walking around a supermarket. The  role is filled with food and basically the opposite of what its like in Iraq. This contrast portrays these worlds as completely different things. Another things to portray a contrast between the two worlds would be the use of color. In the  part where it shows Jame   s in Iraq, the color of sand is used to represents the grittiness of his life in the military. Everything from the buildings to the uniforms, they all share the same color. On the other hand, the supermarkets use of colors is your  true color scheme of an average store in America. The color distinction was done intentionally for to correlate the sandy color palette of Iraq to dirtiness and the white color scheme of the supermarket is associated with cleanliness. Cutting from Iraq to America emphasizes the nature trying to cope with living with war and returning to civilian life. This was done on purpose to have the audience feel confused. One moment James is talking about how he loves his job and  some other where James is back home, trying make assimilate back into the  general of a civilian.Overall, what James had to go through in the supermarket scene can relate to many soldiers who have been consumed by the horrors of combat. To them, trying to adjust to the  recipe life is just    too hard for them. The supermarket scene describes that feeling perfectly. The techniques implemented were able to get into the emotional state of a war  torn soldier whos desperately trying to live a normal life. The feeling of being changed after emotionally intense events and feeling  throw were drawn with detailed precision. James may be a  go time bomb waiting to happen, but I think many soldiers can relate to what hes been through.Editing can be a subtle, but powerful tool that enable filmmakers with a  overplus of film decisions. Surprisingly, The Hurt Locker had little editing done on the film, maybe that it wanted content, rather than form. Instead of making any  go out editing to the film, keeping it to a minimal actually preserves the realism of its message. It takes advantage of some very simple techniques. In most films, if not all of them, the  length of the cuts depends on the situation of the scene. The pacing of this film was  usually slow. Whenever something drama   tic or emotional is happening, the duration of the shots lengthen, to extensive proportions. An example of this would be the conversation between Sanborn and James after the failed attempt of disarming the bomb from a suicide bomber. Sanborn snaps saying that he can no  bimestrial deal with the stress of being a soldier. This scene was the most  precise in defining two different characters. Lengthening the shot helped give a sense of realism to the scene. During the action scenes however, the pace of the film quickens and the length of the shots shorten. This creates the rush needed to keep the audience invested into the film.(CONCLUSION) The Hurt Locker is a very powerful film that deserves all the praise received of being an Academy Award Winner. The message that war can be used as a drug and soldiers themselves can be addicted to it has been prevalent throughout the film. This addiction has soldiers such as James to value war over anything else, including family. Personally thoug   ht the films topic was  enkindle because it focused on that impact a lot of people. The film has a good sense of projecting reality of what it is. Its not the typical movie where it creates an illusion of fantasy where when the film is over, the audience returns to reality.  
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