Retailers Essay Example | Topics and Well Written Essays - 250 words

Retailers - Essay Example 1). The Giant Coca-Cola Bottle on Nanjing Road magazine ad is a particular example of trying to penetrate another typeface of audience, which the company has not entered in the past. It is a common rationale for big and small retailers to gain much market share and bigger income by coming up with advertisements that can draw consumer attention to their respective(prenominal) products (Making Sense of Advertisements- What is the Ad Trying to Do? 1). While most of the advertisements by Coca-Cola, Pepsi and Dr. Pepper have achieved the goals they were created for, well-nigh magazine ads by the said companies however were not effective like the Coca-Cola Surfer Advertisement, the Coca-Cola crumb Advertisement, the Pepsi Lemon Twist Advertisement, the Pepsi Climbing Advertisement, the Dr. Pepper Iron public 2 Cans and the Dr. Pepper Free 20oz. at tater USA Advertisement. The Coca-Cola Surfer and Lemon Advertisements lack color and the designs were mediocre not enough to have an preserve to inspire interest. On the other hand, the Pepsi Lemon Twist and Climbing advertisements are both gross and impressive respectively. Such ads make the consumer wonder unnecessarily what the ads mean in connection with the product. The Dr. Pepper Iron Man 2 Cans and Free 20oz.